Who We Are

Essential Minis Ltd (trading as EM Smart Vending) is a company registered in England and Wales (Company No. 15922314). Our registered address is 11 Brunel Place, Flitwick, Bedfordshire, MK45 1GF. We provide interactive vending machines to workplaces across Bedfordshire, Buckinghamshire, Hertfordshire and Northamptonshire.

For any questions about this privacy policy or how we handle your data, contact us at info@emsmartvending.com or call 07795 957 418.

What Data We Collect

Contact Form Enquiries

When you submit a form on our website, we collect your name, email address, phone number (if provided) and your message. This data is used solely to respond to your enquiry and discuss our vending machine services with you.

Vending Machine Payments

Payments made at our interactive vending machines are processed by our third-party payment provider. We do not store your card details. Payment transaction data (items purchased, amounts, timestamps) is used to manage stock levels and optimise product ranges.

Website Analytics

We use Google Analytics to understand how visitors use our website. This collects anonymised data about pages visited, time on site and referring sources. See our Cookie Policy for full details.

How We Use Your Data

• To respond to your enquiries about our vending machine services
• To arrange site visits and installations
• To manage our vending machine operations and stock levels
• To improve our products and services
• To comply with legal obligations

Legal Basis for Processing

Under UK GDPR, we process your data on the following bases:

• Consent: When you submit a contact form, you consent to us processing your data to respond to your enquiry.
• Legitimate interest: We use website analytics to improve our online presence and user experience.
• Contract: When we provide vending machine services to your workplace, we process data necessary to fulfil that service agreement.

Data Sharing

We do not sell your personal data to third parties. We only share data with:

• Our payment processing provider (for vending machine transactions)
• Google Analytics (anonymised website usage data)
• Our hosting provider (Hostinger, for website operation)

Data Retention

Contact form enquiry data is retained for up to two years. Payment transaction data is handled and retained by our third-party payment processor in accordance with their own privacy policy. Website analytics data is retained for 14 months.

Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Rectify any inaccurate data
• Erase your data (right to be forgotten)
• Restrict processing of your data
• Data portability — receive your data in a structured format
• Object to processing based on legitimate interest
• Withdraw consent at any time

To exercise any of these rights, contact us at info@emsmartvending.com.

Complaints

If you are not satisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO). Visit ico.org.uk or call 0303 123 1113.

Last updated: February 2026